CLIENT 
Australian Motor Heritage Foundation (AMHF)

BRIEF
To redesign the website of AHMF that appeals its young audience and shares its products and resources.
CONTEXT
AMHF is going through a transition phase.  The foundation comprises of many senior stakeholders who have vast collection of motorsport and mobility history. Considering their objective my role was to redesign their old website that communicates the foundation’s values with the new generation and help them be more visible in the present digital era.

ROLE & RESPONSIBILITIES 
Research, Lo-Fi wireframes, UI prototyping 
BREAKing  DOWN the old website
After a secondary research about the objectives and purpose of the business I broke down the present website and asked myself the following questions:

Business values
Who are we?
What is our objective?
What do we offer?
Why would client connect with us?
What is our social proof to build trust?
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INSIGHTS FROM THE BREAKDOWN
- It is hard for the viewer to understand the mission and the foundation values.
- The navigation bar is crowded. 
-The information made available the first time is too much to cause confusion. 
- The present website lacks a sense of social proof when visited as a new user. 
- No CTA at the end of landing page inviting users to ignite interest
SITE MAP
Once I have listed the key parameters based on insights, the next step was to create a sitemap. This will act as a guideline in organising pages and a targeted outline for creating UI.
Wireframes
Landing pAGE hIERARCHY 
1 Navigation Bar
2 Hero Section
3 Call to Action(CTA)
4 Historical archives
5 Products and Resources
6 Social Proof
7 Footer
OTHER PAGES
Style Guide
UI Elements
Australian
Motor Heritage
Foundation
User Interface

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